INTRODUCTION
INTRODUCTION
INTRODUCTION
INTRODUCTION
INTRODUCTION
In our five year strategy we identified a number of pillars to drive growth to 2020, one of which was ‘Launch Product News Every Year’. We will be launching a product-based activity every year to encourage consumers to try M&M’S® and to earn increased visibility in store.
In our five year strategy we identified a number of pillars to drive growth to 2020, one of which was ‘Launch Product News Every Year’. We will be launching a product-based activity every year to encourage consumers to try M&M’S® and to earn increased visibility in store.
In our five year strategy we identified a number of pillars to drive growth to 2020, one of which was ‘Launch Product News Every Year’. We will be launching a product-based activity every year to encourage consumers to try M&M’S® and to earn increased visibility in store.
We know that product news is always exciting for consumers and retailers alike, especially when it comes to new flavours. New flavours allow us to get off-shelf displays, which helps us grow Core, while also increasing our brand penetration into new taste partitions.
We know that product news is always exciting for consumers and retailers alike, especially when it comes to new flavours. New flavours allow us to get off-shelf displays, which helps us grow Core, while also increasing our brand penetration into new taste partitions.
We know that product news is always exciting for consumers and retailers alike, especially when it comes to new flavours. New flavours allow us to get off-shelf displays, which helps us grow Core, while also increasing our brand penetration into new taste partitions.
LIMITED EDITIONS
ARE VERY
IMPORTANT TO
GROW OUR CORE
LIMITED EDITIONS
ARE VERY
IMPORTANT TO
GROW OUR CORE
LIMITED EDITIONS
ARE VERY
IMPORTANT TO
GROW OUR CORE
LIMITED EDITIONS
ARE VERY
IMPORTANT TO
GROW OUR CORE
They provide news to help our discussions with our trade partners. They provide
extra off-shelf feature for our Core SKUs. They reinforce the assets of our Core brand;
Mega: Chocolate, Mix: Varieties, Peanut & Hazelnut: Nuts.
They provide news to help our discussions with our trade partners. They provide
extra off-shelf feature for our Core SKUs. They reinforce the assets of our Core brand;
Mega: Chocolate, Mix: Varieties, Peanut & Hazelnut: Nuts.
They provide news to help our discussions with our trade partners. They provide
extra off-shelf feature for our Core SKUs. They reinforce the assets of our Core brand;
Mega: Chocolate, Mix: Varieties, Peanut & Hazelnut: Nuts.
They provide news to help our discussions with our trade partners. They provide extra off-shelf feature for our Core SKUs. They reinforce the assets of our Core brand; Mega: Chocolate, Mix: Varieties, Peanut & Hazelnut: Nuts.
They provide news to help our discussions with our trade partners. They provide extra off-shelf feature for our Core SKUs.
They reinforce the assets of our Core brand; Mega: Chocolate,Mix: Varieties,
Peanut & Hazelnut: Nuts.
DELIVERING NEWS
IS IMPORTANT
IN THE CHOCOLATE
CATEGORY
DELIVERING NEWS
IS IMPORTANT
IN THE CHOCOLATE
CATEGORY
DELIVERING NEWS
IS IMPORTANT
IN THE CHOCOLATE
CATEGORY
€445M worth of sales came from ‘innovation’ last year in Europe.
Limited editions are a proven volume driver across many categories...
€445M worth of sales came from ‘innovation’ last year in Europe. Limited editions are a proven volume driver across many categories...
€445M worth of sales came from ‘innovation’ last year in europe. Limited editions are a proven volume driver across
many categories...
LIMITED EDITIONS
ARE A PROVEN SUCCESS FOR MARS
LIMITED EDITIONS
ARE A PROVEN SUCCESS FOR MARS
DELIVERING NEWS
IS IMPORTANT
IN THE CHOCOLATE
CATEGORY
We have proven success in leveraging Limited Editions to drive
incremental penetration. Limited Editions Germany below:
We have proven success in leveraging Limited Editions to drive
incremental penetration. Limited Editions Germany below:
We have proven success in leveraging Limited Editions to drive
incremental penetration. Limited Editions Germany below:
INCREMENTAL
PENETRATION
INCREMENTAL
PENETRATION
INCREMENTAL
PENETRATION
INCREMENTAL
PENETRATION
0.7%
0.7%
0.7%
0.7%
INCREMENTAL
PENETRATION
INCREMENTAL
PENETRATION
INCREMENTAL
PENETRATION
INCREMENTAL
PENETRATION
1.3%
1.3%
1.3%
1.3%
INCREMENTAL
PENETRATION
INCREMENTAL
PENETRATION
INCREMENTAL
PENETRATION
INCREMENTAL
PENETRATION
0.5%
0.5%
0.5%
0.5%
LIMITED EDITIONS DRIVE PHYSICAL AVAILABILITY
LIMITED EDITIONS DRIVE PHYSICAL AVAILABILITY
DELIVERING NEWS IS IMPORTANT
IN THE CHOCOLATE
CATEGORY
In chocolate, Limited Editions also drive the FRANCE GERMANY Core brand.
We drive Physical Availability of Core with joint displays of the Limited Edition.
In chocolate, Limited Editions also drive the FRANCE GERMANY Core brand.
We drive Physical Availability of Core with joint displays of the Limited Edition.
In chocolate, Limited Editions also drive the FRANCE GERMANY Core brand.
We drive Physical Availability of Core with joint displays of the Limited Edition.
Source: Nielsen GTC MAT P11’15, Market France. Core Defined
as Regular Caramel. Varieties Defined as White Chocolate.
Source: Nielsen GTC MAT P11’15, Market France.
Core Defined as Regular Caramel.
Varieties Defined as White Chocolate.
Source: Nielsen GTC MAT P11’15, Market France.
Core Defined as Regular Caramel.
Varieties Defined as White Chocolate.
Source: Nielsen GTC MAT P11’15, Market France. Core Defined as Regular Caramel. Varieties Defined as White Chocolate.
Source: Nielsen GTC MAT P11’15, Market Germany. Core Defined as Regular Caramel. Varieties Defined as Cappucino, Dark and White.
Source: Nielsen GTC MAT P11’15, Market Germany.
Core Defined as Regular Caramel. Varieties Defined
as Cappucino, Dark and White.
Source: Nielsen GTC MAT P11’15, Market Germany. Core Defined as Regular Caramel. Varieties Defined as Cappucino, Dark and White.