Toolkit – MandMs Hazelnut and Peanut

LOGO & DESCRIPTOR

Our logo shows that we are a genuine product.
It never changes and is always the most prominent feature on pack.

DESCRIPTOR DESIGN

The descriptor quickly communicates the product flavour to the consumer. This product is a mix of two flavours so the descriptor is made with both the peanut and hazelnut descriptors. The ampersand in the middle aids the mix communication.

PLACEMENT

The descriptor sits above the logo to the left hand side. It shouldn’t overlap the logo and scales with the logo.

The descriptor sits above the logo to the left hand side.
It shouldn’t overlap the logo and scales with the logo.

SIMPLIFIED FOR SRP

For use only when there is a one colour print restriction,
such as shippers and SRPs.

For use only when there is a one colour print restriction, such as shippers and SRPs.

KEY VISUALS

The key visuals depict the story of the new flavour mix, with the characters stealing hazelnuts away from the squirrel! The main key visual, showing the full squirrel is the simplest representation of the Bold and Simple story. This is the key visual that should be prioritised for use on POS. This is the Key Visual that incorporates copy on display.

The two supporting key visuals show an extension of the story and should be used on the remaining panels of the display.
These were created to ensure that characters aren’t replicated on one plane of view on a display (i.e. the front of the unit).

The key visuals depict the story of the new flavour mix, with the characters
stealing hazelnuts away from the squirrel! The main key visual, showing the full squirrel is the simplest representation of the Bold and Simple story. This is the key visual that should be prioritised for use on POS. This is the Key Visual that incorporates copy on display.

The two supporting key visuals show an extension of the story and should be used on the remaining panels of the display. These were created to ensure that characters aren’t replicated on one plane of view on a display (i.e. the front of the unit).

CHARACTERS

Our character pose for pack depicts Yellow with a hazelnut cameo and a nut cracker. The character should always sit off to the right on the pack and slightly clip over the logo. He also has product by his feet to aid flavour communication.

Our character pose for pack depicts Yellow with a hazelnut cameo and a nut cracker.
The character should always sit off to the right on the pack and slightly clip over the logo. He also has product by his feet to aid flavour communication.

MSI2336_05_YellowCharacterNutCracker FOP_RGB

KEY VISUAL CHARACTERS

We also have two character poses from our key visuals which can also be used on touchpoints such as Shelf wobblers and standees.

We also have two character poses from our key visuals which
can also be used on touchpoints such as Shelf wobblers and standees.

MSI2804_05 M&Ms Hazelnut & Peanut RED offering_RGB

MSI2804_05 M&Ms Hazelnut & Peanut YELLOW holding_RGB

LENTILS & CAMEOS

The depiction of our product is very important to communicate the flavour mix. It’s important to always show a mix of peanut and hazelnut visuals.

The depiction of our product is very important to communicate the flavour mix.
It’s important to always show a mix of peanut and hazelnut visuals.

M&M MILK CHOC PEANUT HALF LENTIL BLUE_RGB

Our Peanut cameo is the same as core and is available in all six colours.

MSI1665_02 M&Ms Hazelnut & Leaf cameo_FLAT_RGB

Our Hazelnut cameo shows a full nut alongside
a hazelnut leaf to immediately cue the flavour.

Our Hazelnut cameo shows a full nut alongside a hazelnut
leaf to immediately cue the flavour.

MSI2804_05 M&Ms Hazelnut & Peanut cameo RGB

We also have a hazelnut and full lentil cameo.

COLOURS

BACKGROUND COLOUR

Our pack backgrounds are split between the core yellow and a new hazelnut green.
On key visuals and displays, the background should always be yellow only.

Our pack backgrounds are split between the core yellow and a new hazelnut green. On key visuals and displays, the background should always be yellow only.

C:0 M:16 Y:100 K:100
R:255 G:210 B:0
#FFD200

PANTONE 7737 C
C:65 M:0 Y:100 K:0
R:124 G:176 B:52
#6eb033

DESCRIPTOR COLOURS

C:0 M:55 Y:90 K:11
R:220 G:126 B:34
#DC7E22

C:0 M:65 Y:85 K:56
R:134 G:67 B:23
#864317

BROWN USED IN THE LOGO

BROWN USED IN LOGO

C:0 M:55 Y:90 K:11
R:220 G:126 B:34
#DC7E22

TYPOGRAPHY

All copy is written in DinEngschriftStd and is always upper case.

LIMITED EDITION LOCK UP

LIMITED EDITION
LOCK UP

The limited edition lock up is used on displays and other inshore touchpoints. When incorporated onto display, it should always slightly crop behind one of our characters or the squirrel - to make the type feel integrated.

The limited edition lock up is used on displays and other inshore touchpoints.
When incorporated onto display, it should always slightly crop behind one of our characters or the squirrel - to make the type feel integrated.

POINT OF SALE

Here are the key points to be aware of for the range of point of sale units.

DIGITAL

To celebrate the return of Peanut & Hazelnut M&M’s, we’ve created customisable
digital assets to be launched across social media platforms in Europe.

The video depicts the journey of a Peanut and Hazelnut lentil and showcases the mix of
flavours in a playful and taste inspiring way.

To celebrate the return of Peanut & Hazelnut M&M’s, we’ve created customisable digital assets to be launched across social media platforms in Europe.

The video depicts the journey of a Peanut and Hazelnut lentil and showcases the mix of flavours in a playful and taste inspiring way.

Optimised for YouTube and Vimeo (16:9)

Optimised for Facebook (4:5)

Optimised for Instagram (1:1)

INFINITE LOOPS

For Instagram, we have created four additional looping videos
(with sound), which can be posted throughout the year to promote
Peanut and Hazelnut M&M’s.

For Instagram, we have created four additional looping videos (with sound), which can be posted throughout the year to promote Peanut and Hazelnut M&M’s.